Are you tired of the same old social media platforms? Well, fear not, because Meta, formerly known as Facebook, is reportedly developing a Twitter-like app that will compete with Twitter and the many clone apps that have emerged since Elon Musk took Twitter private in 2022. That’s right, folks, it’s time for a good old-fashioned social media cage match!
The app, codenamed Project 92 or P92, will reportedly be deeply integrated into Instagram, which is owned by Meta. The company is even considering calling the app “Threads”, which is a little too on the nose if you ask us. But wait, there’s more! A top executive at Meta has said that high-profile users, including celebrities and content creators, are looking for a “sanely run” platform. Well, who wouldn’t want that? We can only assume that means no more cat videos or conspiracy theories.
But the real drama is between Meta CEO Mark Zuckerberg and Elon Musk. These two tech titans have been engaging in a public spat over the Twitter clone, culminating in a joking challenge to engage in a physical “cage match” fight in Las Vegas. Can you imagine? Two billionaires duking it out in a cage? We’d pay good money to see that.
Despite the drama, Meta has a significant advantage over upstart competitors like BlueSky or Mastodon, thanks to its longstanding relationships with brands and advertisers. However, content moderation may prove to be a challenge, given the deep cuts to trust and safety teams at Meta and throughout the social media industry. It’s a good thing we have celebrities to save the day!
According to reports, Meta is engaging with public figures, including the Dalai Lama and Oprah Winfrey, about joining the platform at launch. That’s right, the Dalai Lama and Oprah Winfrey. If that doesn’t scream “sanely run” platform, then we don’t know what does for dems who hate Elon Musk. High-profile power users would give Meta a monetizable and captive audience from the outset and could help propel the app ahead of Twitter.
Renderings obtained by the Verge show a user interface that is uncannily similar to Twitter’s feed, with iconography and symbols that mirror Instagram’s current user interface. The familiar UI will likely make it easier for users to grapple with a reported integration with ActivityPub, a social media protocol designed to promote “decentralized” social networks, allowing different platforms to effectively connect with each other.
The company began building the platform in January, a few months after Musk took over Twitter, and Meta plans for the app to be available this summer, according to reports in Bloomberg and elsewhere. So get ready, folks, because the social media cage match is about to begin!
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