ESPN Bet To Launch in Agreement with Penn Entertainment


In a groundbreaking development, ESPN has announced its partnership with PENN Entertainment to launch ESPN Bet, a new sports betting platform. The collaboration aims to revolutionize the sports betting industry by combining ESPN’s vast sports coverage with PENN Entertainment’s expertise in online gaming and gambling.

The agreement includes several key terms that will shape the future of ESPN Bet. Under the deal, PENN will serve as the exclusive provider of sports betting odds for ESPN, integrating its data and technology into ESPN’s platforms and content. This will enable ESPN to offer an enhanced and immersive sports betting experience to its audience.

According to the press release, PENN has secured the exclusive right to the ESPN BET trademark for online sports betting in the U.S. for an initial 10-year term which may be extended for an additional 10 years upon mutual agreement. PENN Entertainment agreed to pay $1.5 billion to ESPN over the initial 10-year term and grant ESPN approximately $500 million of warrants to purchase 31.8 million PENN common shares.

PENN Entertainment CEO Jay Snowden:

“This transformative, exclusive agreement with ESPN marks another major milestone in PENN’s evolution from a pure-play U.S. regional gaming operator to a North American entertainment leader. ESPN Bet will be deeply integrated with ESPN’s broad editorial, content, digital and linear product, and sports programming ecosystem. ESPN Bet will also benefit from PENN’s operational experience, extensive market access and proprietary technology platform, which successfully debuted in the U.S. this July,” he said in a release.

Dave Portnoy Buys Back Barstool Sports

PENN Entertainment also announced it has sold 100% of its Barstool Sports, Inc. common stock to original founder David Portnoy in exchange for certain non-compete and other restrictive covenants. PENN also has the right to receive 50% of the gross proceeds received by Portnoy if he chooses to sell or agrees to another monetization event of Barstool Sports.

ESPN Bet Will Launch Very Soon

The launch of ESPN Bet is expected to have a significant impact on the sports betting landscape. With ESPN’s massive reach and influence in the sports world, the platform has the potential to attract a vast user base and reshape the betting experience for sports enthusiasts. By leveraging ESPN’s extensive sports coverage and Penn Entertainment’s technology, ESPN Bet aims to provide users with a comprehensive and engaging platform for sports betting.

Furthermore, this partnership opens up new revenue streams for ESPN and Penn Entertainment. The sports betting industry has been rapidly growing, and this collaboration positions both companies to capitalize on the increasing demand for online gambling. By entering this market, ESPN can diversify its revenue sources and strengthen its position as a leader in sports media. With NFL betting just around the corner, ESPN Bet will be live within weeks.

A potential sneak peek at the ESPN Bet App

Our TLDR Summary

Overall, the ESPN and Penn Entertainment agreement to launch ESPN Bet marks a significant milestone in the sports betting industry. By combining the resources and expertise of these two industry giants, the partnership aims to revolutionize the way sports fans engage with betting. ESPN Bet has the potential to become a game-changer in the sports betting landscape, creating exciting opportunities for both companies and sports enthusiasts alike.

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